How I use a Landbot to listen to my audience
And how you can also connect with your clients without friction or technical barriers
So far, we’ve talked a lot about content, resources, and metrics.
But today, we take it one step further. Because in Customer Success, it’s not enough to simply create value and hope that customers find it on their own.
We must build open, accessible, and empathetic doors — channels where users can approach us, express themselves, and decide how they want to interact.
And for that, we need more than a form or a survey.
We need tools that turn listening into a true experience.
This is how Landbot has become a key tool at The Customer Success Lab.
🧰 What is Landbot and why do I recommend it?
Landbot is a platform to create conversational chatbots without needing any code.
What stands out most to me is its visual approach: you design your flows as if you were building a mind map, connecting ideas, questions, and responses naturally.
Key benefits that caught my attention:
- Visual and intuitive design
- Easy integrations (Zapier, Airtable, Slack, CRMs)
- Conditional logic for personalized flows
- Data collection without friction
- Ideal for onboarding, feedback, and proactive customer service
🧪 How I apply it at The Customer Success Lab
As you know, gathering information is crucial, and in Customer Success we have so many topics to discuss that sometimes it’s hard to know what resonates the most.
To help readers more actively and understand which topics interested my community the most — without forcing a cold or intrusive survey — I got to work with this fantastic tool and designed a small bot in Landbot 👇
💬Start: “Hi! Which topic would you like to learn more about?”
🔀Options via buttons: Metrics, Retention, Automation, Leadership, Resources
🎯Result: Each choice leads to specific articles or resources
✉️Contact: At the end, I ask if they would like to get in touch or receive more content
🤖Bonus: You have the option to train an AI agent to reply directly for you or prepare a text you can review and send, based on your preferences.
Direct benefits from its implementation
- Increased average time spent on my site
- Boosted interactions with my content
- Generated more qualified and natural conversations
- Added value to each interaction
- Provided a more dynamic way to contact me
📈 What could you do with Landbot?
Here are a few ideas to get started today:
- Automate your new user onboarding process
- Gather post-implementation feedback smoothly
- Recommend content based on real user interests
- Manage FAQs in a personalized way without losing the human touch
🔗 Beyond the web: WhatsApp and the power of AI in Landbot
One of the reasons Landbot stands out is because it is not limited to the web.
You can take your conversational flows directly to WhatsApp, where many of your customers are already active and comfortable.
What does this allow you to do?
- Create chatbots that reply automatically in WhatsApp
- Facilitate onboarding, feedback collection, or instant support without switching channels
- Connect Landbot with your CRM or internal tools to maintain full traceability
Additionally, Landbot is boosting its platform with Artificial Intelligence, unlocking new possibilities to further personalize the user experience.
🗣️ So, what’s next? Build your own active listening channel
The future of Customer Success is not just about collecting data, but about building more human, accessible, and contextual relationships.
If you’ve read this far, you already know that truly listening to your users makes a difference.
And Landbot can be a powerful ally to do it — without friction or technical dependencies.
🎯 Would you like to replicate this flow for your company, blog, or community? I’m preparing a downloadable setup template to help you launch your first bot hassle-free.
💡 Leave me your email through the active bot on my website and I’ll send it to you firsthand.
💬 Would you prefer to review your idea together? Message me on LinkedIn or via the contact form.
Because in Customer Success, the real value isn’t just in what you ask… it’s in how you make the other person feel.