Your clients don’t need magic
They need strategy that works
“A reflection for those who guide clients from chaos to strategy.”
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The Benefits of becoming a product expert
8 may 2025 Leadership & Team Management
More and more companies expect Customer Success to have a deep understanding of the product. In this article, I explore why and how to build teams ready for this new reality.
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How I use a Landbot to listen to my audience
30 abr 2025 Trends & Automatization
Harness conversational tools to gather and act on customer feedback. Enhance engagement by integrating interactive platforms into your CS strategy.
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The hidden value of customer complaints
24 abr 2025 Retention & Loyalty
Uncover how customer feedback can be a catalyst for improvement. Learn to embrace complaints as opportunities for growth.
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How to way "No" without losing the client: from tension to trust
16 abr 2025 Retention & Loyalty
Master the art of setting boundaries while strengthening client trust. Learn techniques to turn difficult conversations into opportunities.
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All in one profiles? The CSM everyone needs
10 abr 2025 Leadership & Team Management
Examine the demands of the multifaceted CSM role and the risks of burnout. Understand the balance between versatility and specialization.
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How to Build Brand Advocates
3 abr 2025 Retention & Loyalty
Turn satisfied customers into passionate advocates for your brand. Implement strategies that foster loyalty and organic promotion.
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What if Customer Success isn’t what you thought? How to measure it from scratch
20 mar 2025 Metrics & KPIs, Retention & Loyalty
Redefine success metrics to align with actual customer outcomes. Implement measurement strategies that reflect true value delivered.
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Customer Retention: The Real Battlefield of CSM
13 mar 2025 Trends & Automatization
Identify key strategies for maintaining and enhancing customer loyalty. Learn how proactive engagement can reduce churn and foster growth.
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Past and future: the (R)evolution of CSM
6 mar 2025 Trends & Automatization, Retention & Loyalty
Explore the transformative journey of the Customer Success Manager role and its future trajectory. Discover how evolving strategies are reshaping customer relationships.